So you've created a Facebook page for your practice - now what? You can't simply expect your patients to magically discover you on the web. Here are 6 ideas for great posts - 5 for your virtual wall and 1 for your real one!
- Make a physical display advertising your page and hang it in your waiting room! The display should include the Facebook 'f' icon (search Google Images for 'Facebook') and your page url. If you don't have the 25 fans need to have your own Facebook URL (e.g. facebook.com/yourpractice) - or if you just want to look hip - create a QR code (like the one above) and paste that into your display. Encourage your patients to join the conversation. You could even create an instant reward for patients who use their phones to like you on Facebook there and then!
- Post pictures of you and your team having a great time. Shots of the office are good to have, but photos of you and your team out to lunch or at a party are very effective. Other Facebook users want to see that you all have lives like theirs - lives that go beyond your practice.
- Post comments about positive local events - anything from runs to parades to charity events. Add a link to the event's website.
- Post practice specials. Give your Facebook fans an incentive to call and make an appointment!
- Post video responses to common questions patients ask. These are fairly easy to make - if you own a newer Mac you can easily use iMovie to record and post a video to YouTube.
- Finally, post questions. Give your fans an opportunity to be heard. Ask your Fans opinions on anything dental or postive local news As with number 3, it's probably best to stay away from negative news or controversial subjects.
What else have you found effective? Let us know in the comment section below!
