I have posted before about the difference between Facebook Profiles and Facebook Pages. The former is for individual people, while the latter is for dental practices (and other businesses / non-profits / brands / etc.). Now, you need a Profile to administer a Page. No personal Profile, no business Page. On the other hand, any one Page can (and should!) have multiple administrators. Unless you plan to maintain your practice’s Facebook Page all on your own, you NEED multiple administrators.
It is very important to keep your personal profile personal. You hopefully trust your team, but you probably haven’t given them the keys to your home. As the doctor, it is important that you set up your own personal profile and your practice’s page. Then, every team member who helps maintain your Page needs THEIR OWN profile. Instructions on how to allow them to access your Page as an administrator are below (copied from Facebook).
To appoint other admins to your Page:
- Select the "Edit Page" option when you are viewing the Page you currently administer.
- Select "Manage Admins" from the left hand sidebar.
- Type the name or email of the person you wish to add as an admin. The friends you select will be able to help you manage your Page. Every admin can manage the Page from their own Facebook account using the Page Manager application.
There is no limit to the number of admins a Page can have. If you’ve been allowing your team to administer your Page through your own personal Profile, it’s time to stop! Set up multiple admins today and change your password!
